No Ocho Cinco Yet

Well, as discussed here earlier, Chad Johnson officially changed his name to Chad OchoCinco. This was an effort that Chad felt would allow him to market himself in the manner that he wants without getting the fines that the NFL seems to enjoy levying. So, by changing his name and submitting the paperwork to the NFL, his last hurdle is with, of all people, Reebok. Yes, Reebok. Since Chad caused a stir over the summer about being traded, his jersey sales went down, and Reebok wants Chad to pay for the unsold 'Chad Johnson' jerseys, at a tune of $500K, before they print any OchoCinco jerseys. Ain't that a b$#(&?!?!? It seems if a player wants to change his number or name, this is the concession that has to be made. Basically a buyout for the apparel maker. So, the ball is in Chad's court. In other the words, 'his mama call him Clay, I'm gonna call him Clay*',....so Chad Johnson it's nice to have you back.

*Coming to America, Barbershop Scene about Cassius Clay/Muhammad Ali.

What's in a Name?

What's one thing that you have that defines you, let's people know who you are and where you come from? A name. With that in mind, we've seen over the years people changing their names or going to one name in order to draw attention to themselves: Cher, Prince, Ronaldo, Pele, and Nene just to mention a few. So now we can add to that list Chad 'Ocho Cinco'. According to reports, the artist formerly known as Chad Johnson has changed his name to Chad Ocho Cinco. This would allow him to wear Ocho Cinco on the back of his jersey without being fined for the incident that he and Carson Palmer pulled last year. I'm not sure how his momma took the news, but from a marketing standpoint (which sports is becoming more and more) this is brilliant. I can just see the #85 Bengals jersey's flying off the shelves now.

What do you guys think about this?