The SBA looks forward to the upcoming tour, as Europe continues to be hot bed of very talented basketball players and anticipate an outpouring of energy and enthusiasm from the Baltic Europe fans as this will be the first time they will witness their favorite street ball players live in front of them instead of on the television or internet.
Founded in 2001, the SBA has spearheaded the growth and development of the street ball industry globally producing countless events throughout the United States, South America, Europe, Asia, and Africa from tours, shows, and demonstrations, to competitions, clinics, and expos entertaining and educating fans worldwide. With the SBA, TiroBet and KRT Events has aligned itself with the explosive growth of street ball working with an organization that continues to be a valuable asset for top businesses, companies, promoters, sponsors, and teams and leagues in the world seeking basketball/street basketball consultation development, and event management and marketing support.
During the TrioBet America Streetball Tour the SBA will feature the SBA Show and Expo, a one-of-a kind fan interactive entertainment attraction and marketing vehicle that consists of slam-dunking and free-style dribbling demonstrations, shooting contests, fan interactive autograph and photo sessions with the SBA All-stars, and the turn-key SBA Show Entertainment Exhibition featuring the SBA All-Stars. "The Show" will further promote the authenticity surrounding the best professional SBA Street Ball All-stars recreating the atmosphere similar to the legendary Rucker Park in New York City and the Urban Coalition in Washington, D.C. The Show combines the SBA's electric brand of street ball with hip-hop music to create a model unlike any other basketball entertainment product. The SBA All-stars have been featured on ESPN Street Ball, ESPN City Slam, NBA TV, MTV, EBC Rucker Park, Hoops TV, Nike BattleGrounds, AND 1 Tour, Slam, and Dime Magazine.
Jerrod Mustaf, President of the SBA, states that the upcoming tour in Europe "continues to strengthen the SBA's position within the world of basketball giving organizations interested in marketing and developing the sport globally the opportunity to be associated with a rapidly emerging and experienced international basketball company. The SBA has become a leader in international basketball with a number of grassroots development programs and basketball entertainment shows, and we look forward to continuing our growth with SBA industry contacts and partners strategically placed throughout the world.”